A marketing team wants a personal, reusable assistant with custom instructions, and no code. What fits?
Why D is the answer
Gems in the Gemini app
Gems let users create custom assistants without code.
In detail
- Gems give a custom assistant with instructions, and no code.
- Google is moving Gems to skills. On personal accounts this starts in November 2026, and Workspace dates come later.
- Gems live in the Gemini app.
Use case
An illustrative scenario, not a real incident.
A marketer saves brand tone instructions in a Gem and reuses it for each campaign, with no code.
See it in different ways
flowchart TD
A{"Who is it for?"} -->|"An individual assistant"| B["Gemini app and Gems"]
A -->|"People in Docs, Gmail and Sheets"| C["Gemini for Google Workspace"]
A -->|"Search and agents across company data"| D["Gemini Enterprise"]mindmap
root((Offerings))
Everyday work
Gemini for Workspace
Gems
Enterprise
Gemini Enterprise
Agent Platform
Customers
Agent Search
Conversational Agents
Contact center
Agent Assist
Conversational Insights
Developers
Model Garden
Google AI Studioflowchart LR S0["Open the Gemini app"] --> S1["Write instructions"] --> S2["Save the Gem"] --> S3["Reuse it"]
Key point: Gems are reusable no-code assistants.
Why the other options are wrong
- A. BigQuery ML
- BigQuery ML needs SQL and data work.
- B. AI Hypercomputer
- AI Hypercomputer is infrastructure.
- C. A custom training job
- A training job needs ML skills.